Radiant Grid is a conceptual branding project for a Paris-based sustainable energy startup specialising in innovative solar sheeting using advanced silicon and perovskite technologies. The brand identity focuses on warmth, light, and energy, aiming to stand out in a typically cold, corporate market.
The visual language is built around a dynamic logo inspired by atomic and circuit structures, accompanied by custom typography, gradient-based visuals, and motion graphics symbolising energy flow and warmth. Targeting younger, tech-savvy, environmentally-conscious users, the project includes website mockups, animated assets, investor-focused pitch materials, and contextual applications such as advertising.
Inspiration
The concept of energy transfer inspired the brand behaviour for this energy company. This idea emerged from an experiment in which I placed ping pong balls inside a photocopier; as they moved, they created a soft blur that suggested motion. This visual effect became a metaphor for energy, drawing a parallel with light, as both travel through similar modes of movement.
Brand Assets
Design Process
The making of Radiant Grid